At Pacific Channel, we offer a wide range of public relations services which are tailored and integrated to meet client needs. In providing services, our focus is on: content, teamwork and delivery.

Pacific Channel’s services include:

• Corporate positioning and brand development
  Mission statement development, stakeholder mapping, corporate communications strategy, corporate social responsibility, development of brand attributes/drivers, brand messaging

• Financial communications including investor relations
  Communication with shareholders and other financial stakeholders, financial media relations, buy-side and sell-side analyst communications, capital markets communications (debt and equity), disclosure policy, investor perception audits, statutory reporting announcements eg financial result, competitor monitoring and analysis

• Financial transaction support
  IPO and M&A communications counsel, communications strategy, media relations, messaging and materials preparation, roadshow management and support  

• Internal communications
  Strategy to engender positive employer-employee relations, leadership communication initiatives, change-management communications, issues management, policies and procedures, co-ordination of internal and external messaging, internal newsletters, senior executive communications

• Public affairs and government relations
  Communications campaigns around public-policy issues, direct advocacy, constructive engagement with elected leaders and officials, political intelligence, media relations

• Crisis and issues management
  Crisis communication planning, 24/7 crisis management, reputation recovery, strategic communications counsel, dealing with scrutiny from regulators and/or media, managing investor activism, responding to complex or hostile litigation

• Media relations
  Media strategy, executive visibility, drafting and distributing press releases, media liaison, relationship building with key media, media intelligence, media opinion polling

• Media training
  Spokesperson training, interview technique, responding to media enquiries  

• New media
  Website design and content, online public relations, search-engine optimisation (SEO)

• Business to business
  Communication with business partners and suppliers

• Marketing
  Marketing campaign strategy, preparation of marketing collateral eg brochures/fact sheets/testimonials, copywriting for advertisements
  

All consulting fees are agreed with clients prior to Pacific Channel Public Relations commencing work.

Reputation Management

A strong corporate reputation generates confidence which leads to long-term competitive advantage. Pacific Channel can help clients protect, enhance and actively manage their reputation through timely and credible communications with key stakeholders.